IPAY FOL
BRANDING AND LAUNCH OF A NEW FMCG PRODUCT
IN COLLABORATION WITH DS ENTEGRE
LOGO & PACKAGING DESIGN
IPAY, a pasteurized egg company with a strong reputation within the B2B sector in Turkey, decided to enter the retail market with solid eggs. Knowing that the per capita consumption in Turkey is lower than average, and that many kids make problems to eat eggs, they wanted to use a different packaging that would truly challenge the category. Therefore, they partnered with Eggyplay to distribute the eggs in their unique and innovative packaging:
