HALUAbu Dhabi, United Arab Emirates
From the sand dunes of Abu Dhabi, we received this request to design a label for a brand new product: a cream liqueur made from dates. The client wanted to incorporate in the label references to the desert, camel caravans and date trees yet without falling into clichés. As the liqueur is typically for late-night drinking, we focused on a dark slightly psychedelic design that evoques a mirage or a dream. The background of date tree leaves set the unique characteristic of the product.