TRIBALDATA

Barcelona, Spain

BUILDING A START-UP BRAND FROM SCRATCH

Since 2019, we’ve been working side-by-side with the founders of Tribaldata, an APP dedicated to using user’s data for good. From naming to user retention strategy, we shaped the brand’s visual and verbal identity and supported the implementation of all its communication. Fresh and engaging, Tribaldata’s storytelling was developed strategically to optimize connecting with the right audience and maintain the clarity of messages. Our strategist, designer, and developer worked closely together on Tribaldata’s website to deliver a truly seamless user experience.


NAMING & LOGO DESIGN

To grab the attention of our app-savvy Millenial crowd, we focused on a name that contrasts the cold rationality of the “data world” with an emotional reference to the social component of the product. Tribaldata directly refers to modern tribes, people of all origins and culture, united under a common “modern tribe” by their passion, hobbies or expertise.

The logo uses a modern take on tribal Tipis, interpreted in an infographic style. The colors are vibrant and basic in order to stand out as an app icon on the phone. Yet, when colors meet, they offer different shades, expressing the core differentiation of the product: the social charity features.

GRAPHIC UNIVERSE & ICONOGRAPHY

The logo uses a modern take on tribal Tipis, interpreted in an infographic style. The colors are vibrant and basic in order to stand out as an app icon on the phone. Yet, when colors meet, they offer different shades, expressing the core differentiation of the product: the social charity features.

Around the logotype, we created an iconographic universe with a touch of retro that can be easily inserted, combined and expanded.

WEB DESIGN & DEVELOPMENT

The logo uses a modern take on tribal Tipis, interpreted in an infographic style. The colors are vibrant and basic in order to stand out as an app icon on the phone. Yet, when colors meet, they offer different shades, expressing the core differentiation of the product: the social charity features.

Around the logotype, we created an iconographic universe with a touch of retro that can be easily inserted, combined and expanded.

USER ENGAGEMENT STRATEGY

The logo uses a modern take on tribal Tipis, interpreated in an infographic style. The colors are vibrant and basic in order to stand out as an app icon on the phone. Yet, when colors meet, they offer different shades, expressing the core differentiation of the product: the social charity features.